We use creativity to produce the ultimate collectable concepts

We are pioneers in the production and distribution of collectable products for the childrens market. We strive to set new standards and evolve our ideas to meet the expectations of a demanding market. We have enjoyed some great success stories over the years including, Shoot Out, Rollers, Stoppers and of course our friends the Gogos. However, we are always looking for new ideas and new ways to evolve.

Quality and innovation

We have an outstanding track record and reputation for innovation. We have introduced a number of brand new concepts to the market, including ítems such as Caps and Photo Collections that have been widely accepted as new market categories. Our development of Shoot Out, a low priced, highly playable and collectable football trading card game completely transformed the football collectable market.

The development of Shoot Out for the English F.A.Premier League and the Dutch equivalent called All Stars is a proud part of the Magic Box Int history. Just as impressive and notable is the story of Gogo’s Crazy Bones. A success story that has been recognised via prestigious awards as well as sales records in markets across the world. Since their birth in the 1990’s through to the latest editions enjoying so much success in the current market, Gogo’s Crazy Bones have been loved by children for thier unique blend of collectability and playability.

Gogo’s Crazy Bones is now more than just a product, the brands is succesfully licensed in a variety of international markets with market leading sales in a number of categories.